Analytique et conversions

Mesurer l'utilisation d'un site dans le respect des choix des visiteurs afin de comprendre ce qui les aide à passer à l'étape suivante.

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En termes simples

Analytics measures selected interactions. A conversion is a useful outcome, such as an enquiry, booking, or purchase.

Data is incomplete. Consent, blocked scripts, devices, offline actions, and attribution models affect what reports can show.

Les fondements

What matters in Analytics & conversions

Questions before events

Choose the decisions you need to inform before defining what to measure.

Meaningful outcomes

Measure useful results and the actions that lead to them.

Consent and context

Consider privacy choices, collection limits, attribution, and missing data.

Appliqué par The Forge

Comment nous le mettons en pratique

We collect only what helps answer a useful question, then interpret it alongside feedback.

Create a measurement plan

Agree on questions, events, conversions, responsibilities, and review dates.

Implement consent-aware collection

Respect consent and collect only what the agreed purpose needs.

Validate the implementation

Test events, duplicates, referrals, and conversion flows before using reports.

Review and improve

Review traffic, outcomes, and costs together to decide what to improve.

Visibilité organique et payante

Quand la publicité payante peut aider

Paid campaigns can complement visibilité organique when the audience, purpose, and budget are clear.

Découvrir les campagnes Google Ads

Une limite utile

Les limites à garder en tête

  • More visits do not necessarily mean more value or better-fit customers.
  • Attribution assigns credit through a model; it does not prove exactly what caused a decision.
  • Tracking every possible interaction is not more useful—and may create unnecessary privacy and maintenance costs.

Un exemple concret

A service enquiry journey

A practice measures enquiries and supporting actions, then reviews traffic sources and landing pages while respecting consent and data gaps.

Pour aller plus loin

Sources principales

Consultez les sources de ces explications.

About key eventsGoogle Analytics HelpAbout consent modeGoogle Analytics HelpAbout conversion measurementGoogle Ads Help

Concept associé

SaaS: Logiciel en tant que service

Un logiciel utilisé en ligne pendant qu'un fournisseur exploite et maintient l'application.