01
1–3 months
Observe the website
Collect analytics from the newly launched, SEO and GEO optimized website to establish how people find it and what earns their attention.
The Forge / Google Ads campaign
Advertising shaped by evidence.
Let the optimized website establish a useful baseline, then turn those signals into a focused, continuously improving campaign.
Evidence before spending
Build the campaign on what people actually do.
A newly launched website needs time to reveal useful patterns. We first measure how itsSEO and GEO foundations perform through analytics and conversion measurement, then use that context to inform the paid campaign and improve it month after month.
Campaign process
From site signals to measurable ads
02
AI-assisted
Generate keyword opportunities
Use the observed search and content signals to generate and review relevant keyword opportunities instead of beginning with assumptions alone.
03
Every month
Launch and adapt
Run the Google Ads campaign, review its performance, and adjust targeting, keywords, and spending each month as the evidence develops.
04
Coming soon
Share the results
Bring campaign outcomes into our Customer Dashboard so results can be read alongside the website signals that informed the campaign.
A learning campaign
Decisions improve as the evidence grows.
The initial keyword set is a starting point, not a fixed answer. Each monthly review is an opportunity to focus the campaign, remove waste, and respond to what is working.
- Begin with real website behavior rather than an untested keyword list.
- Keep human review over AI-generated keyword recommendations.
- Treat launch as the start of an ongoing monthly optimization cycle.
Prepare the campaign
Start with an optimized website.
Tell us about your website, audience, and growth goals. We will help determine the right observation window before paid acquisition begins.